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10 SEO and Marketing-Friendly Title Tag Formulas
You want keywords in the title tag. Your marketing VP wants the brand. You know he’s wrong, because search engines are structured thinkers. He knows you’re wrong, because the title tag shows up in the...
View ArticleWhen should a company redesign its website?
A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may...
View ArticleGenerating Leads in a Web 2.0 World
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty. If you want to see some excellent...
View ArticlePersonalize Your Link Building
The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on...
View ArticleSEO: TRICKS OF THE TRADE
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing....
View ArticleContent Management System
The current explosion in eCommerce has highlighted the advantages of and excellent Content Management System (CMS) like Sitecore. For businesses that consider their website and their customers who...
View ArticleIPhone App Development
Developing apps for the iPhone can be fun and entertaining, but more importantly, it can be profitable for your businesses. iPhone owners are a desirable demographic for any business, but technology...
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Sitecore Recognized as Top Content Management System (CMS)
For businesses that use websites as a key strategic component of their business, a Content Management System or CMS is a vital. We at Webdatamation have long pointed to the power and flexibility of...
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Gartner Ranks Sitecore as a Leader in Content Management
At WebDatamation, we made the decision several years ago to partner with the Sitecore web content management (WCM) system to provide web services. We find that Sitecore offers flexibility, power, ease...
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Business Promise Trumps Privacy Concerns for Facebook Places
While some “mature” consumers may question the appeal of Facebook’s Places application – the program that allows a user to “check in” and let friends or others know where they are at any given time –...
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Stop the Confusion! Use SEO Terms Correctly
We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services...
View ArticleAre Your B2B Paid Search Campaigns Trying To Serve Two Masters?
One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to “not try and serve two masters within a single campaign.” If your campaigns are like most, they have a fixed...
View ArticleFive tips for a Web 2.0 start-up
I’ve talked to a lot of Web 2.0 companies in the past month, some big and some small. A few themes have developed in how to make a successful Web 2.0 company – here’s a few ideas. 1. Build a real team....
View ArticleHow Persuasive is Your Marketing?
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough. Skeptical consumers require more from your websites’ proposition to relinquish their reservations....
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How to Choose the Right SEO Vendor: Responding to Rand
Rand Fishkin of SEOMoz fame just wrote How to Choose The Right SEO Vendor. It's solid, but I'm going to take advantage of my additional age experience and point out a few issues: "Start with your...
View ArticleAre SEO tools any use?
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO...
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SEO is Not The Only Solution
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain...
View ArticleKISS SEO
When performing SEO its best to first implement the KISS strategy, Keep It Simple S….. Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of...
View ArticleWhen SEO & Usability Go Head To Head
At Ai Digital we’ve been relaunching our usability and conversion marketing services and I’ve been thinking a lot about how usability best practice and SEO go hand in hand. For me generally the 2 go...
View ArticleEvery Cloud… Search Industry Opportunities Caused By Credit Crunch
At the moment doom and gloom seems to surround the economy, whether or not search marketing budgets are going to fall remains to be seen though. We’ve had a few clients get more pragmatic with their...
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